Can You Identify Your Greatest Asset?

In the 20th century, your greatest asset was cash or the equivalent, i.e. anything that could easily be converted to cash. These were called liquid assets.

In the 21st century this has totally changed. Today, your greatest asset is your network and your relationships. Why? Because it is the quantity and quality of your network that determines your ability to generate profits no matter what industry you’re involved in.

As an example, consider a company that creates a mobile game app and gives it away for free. Massive numbers of people download the app. As people play the game, they need a particular “credit” to win. They can earn these credits slowly or get them much faster by paying for them. Guess what happens.

The logical perception is that since it is “just a game” people would not pay for these credits. If this is what you guessed would happen, you’d be wrong!!

The actual outcome is that this company wound up generating $1,000,000 per day in sales all derived from people paying for credits in the game! I’m not joking. On top of that, Apple is also making $300,000 per day which is their cut of the profit. Are you catching on here to a profound trend?

Here’s the core principle. Once you’ve established communication with a large network, you can introduce many different products and services and harvest massive profits.

 Additionally, since being a part of the network is valuable (like Facebook), the network expands virally and explosively on its own thus creating even more customers for the additional products to be introduced.

Now given the above, ask yourself, what will have the greatest impact on my financial future?

Will it be continuing to market my skills, experience and education as I was taught to do all my life or will it be my ability to expand my network and thereby open myself to explosive profits passively?

There’s a lot more to this story but for now I’m going to pause and allow you to digest what I’ve shared. Let it sink in.

Post your questions and we’ll soon take this to the next step.

Howard Sambol

Howard Sambol is the creator of the Life Crafting program which guides you to clarify your gifts and passions, then craft an ideal business and make money doing what you love.

Facebook icon  linkedin logo

Pin It on Pinterest